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Nicole Williams
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Nicole Williams
Syracuse University

I value the simple gesture of brightening someone’s day through an act of kindness. My 
desire to help others in need partially inspired my dual interests in pharmaceutical advertising 
and volunteering with children. Currently, I am a senior at Syracuse University pursuing a digital 
advertising degree in the S.I. Newhouse School of Public Communications. By working as a 
strategic planner, I am responsible for uncovering insights that explain human behavior. With 
the right messaging strategy, healthcare advertising has the power to save lives and demand 
attention through creative, inspiring works of art. This summer, I am interning in the strategic 
planning department at FCB (Foote, Cone and Belding) Health NY, an award-winning healthcare 
advertising agency. So far, interning has developed my critical thinking and communication 
skills through working on several accounts related to chronic illnesses. My role as a strategist 
allows me to conduct research that helps me better understand diseases from the patient’s 
point of view. Above all, empathy is crucial in developing the efficacy of a medication that can 
change lives and break boundaries in healthcare.  
Additionally, my interest in pharma stems from my role as crew captain of the Syracuse 
chapter of Love Your Melon. Love Your Melon is a brand apparel company that made it their 
mission to give a hat to every child in America battling cancer. The idea of giving a hat to every 
child with pediatric cancer stems from hair loss as an effect of the cancer treatment process, in 
which their “melon” refers to their head. In addition to donating hats, Love Your Melon donates 
half of the proceeds generated from online apparel sales to cancer research foundations, such 
as the PinkySwear Foundation and CureSearch for Children’s Cancer Research. Hospital 
donation visits are the greatest privilege associated with being a member. Our crew visits with a 
group of children battling cancer or other life-threatening illnesses at the local children’s 
hospital, Upstate Golisano, in Syracuse. After participating in these visits for three years, I am 
consistently inspired by the strength and bravery of the children and their families. My 
involvement taught me how the difference a few hours of your time can make in leaving 
positive impact on someone’s life. After serving on the executive board for two years, I was 
recently elected crew captain as a rising senior. As the manager of 30 crew members, I serve as 
the primary liaison between the crew and the Syracuse community through social media 
promotion, hospital visits and forging partnerships with local businesses. This spring, I 
coordinated a hat donation event and bone marrow donor match drive with the local 
Lululemon store in Syracuse’s Destiny USA mall. Above all, I love how our crew provides a 
healthy distraction for kids by allowing them to feel like kids again. Despite their illnesses, the 
children I share moments with have uplifting spirits and smiles on their faces. They inspire me 
to be a better leader and made my college experience more meaningful than I could imagine.  
 
This December, I plan to graduate from Syracuse one semester early to get a jump start 
on pursuing an MBA graduate degree in marketing and business administration. My leadership 
experience through extra-curricular activities and internship programs influenced me to seek a 
career path focused towards obtaining an eventual management role. I enjoy working with 
people and collaborating with colleagues through team projects. This aligns with my philosophy 
of a true leader as someone who inspires innovation and brings out the best in others. As an 
aspiring executive, I want to create a culture of creativity and acceptance in my future work 
environment

 
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